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 NICOLA ELLIOTT, FOUNDER Nicola Elliott launched the luxury organic cult range of 10 Neom Luxury Organics candles March 2005. The first (and still only) candles to be made only from just a blend of vegetable waxes and essential oils – no synthetic scents or chemical additives, they immediately gained cult status with celebrities and top end SPA´s alike – Kylie immediately snapped up the whole range and shortly Gwyneth Paltrow and Sienna has declared themselves fans. "The candles work as individual treatments, because as you fill the room with scented air, you are breathing in powerful holistic blends,” explains Elliott, "So they work really well in SPA´s because clients can buy them to carry on their ‘treatment feeling at home’.” Elliott spent seven years working as an editor at glossy magazines, including InStyle and Glamour UK, before her interest in organics led her to launch Natural Magic. "I was frustrated that I couldn’t combine my love of organics with the luxury I had come to be a sucker for working within the glossy magazine bubble. I found myself trying to be a ‘good girl’ by stocking up on chemical free products from the health food store, but I didn’t get the same rush as walking out of my favourite store with a beautiful package!’ I really believe that beauty and pampering should be an indulgent experience, something that makes you feel treated, but it annoys me we have to accept second best as consumers if we don’t want to fill our homes and lather our bodies with chemicals.” A qualified nutritionist and aromatherapist, Elliott’s passion however, was always to create a body care line, and NEOM Luxury Organics, a ‘capsule collection of seriously effective organic body care’ launched in February 2008. Elliott believes you don’t need ‘to layer up hundreds of lotions and potions’ but that her capsule range of 6 incredible vitamin, mineral and EFA rich products contain everything you need for a super smooth, nourished and pampered body. The idea is to use the products together to create a bespoke way of it working for your individual skin type at any time of the year. For example, the cream can be made a little richer by using in conjunction with the oil, the scrub can be made finer and super quick by foaming up with the wash and so on. The body care is supported by a 2 ¼ hour treatment "The Neom Tip to Toe Organic Signature Indulgence" which Elliott developed with Ragdale Hall and 7 of their key naturopaths. In Dec 08 the new concept of an "Organic Upgrade" using NEOM professional oils will be available in all good spas – for a nominal extra, anyone can switch their standard massage for an organic one…genius! And if you like the scent used on your body, you can buy the organic bath oil in the same scent (5 scents launched Dec 08) … plus the matching candle … plus the matching roomscent! "NEOM Luxury Organics is for a new type of woman", explains Elliott, "She’s far more aware of what she’s putting in and onto her body, she has a keen interest in organics and the environment and she is getting sick of brands trying to palm off ‘natural’ products which are still laden with chemicals. But as much as she’s concerned with this, she’s not going to feel guilty for wanting a little more luxury from her body care. This is 2008 after all – women want it all. So, as we’ve always said ‘be green but always be glamorous!”
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